Graduate School News

Ariely, Author of 'Upside of Irrationality,' to Give Doctoral Hooding Address

November 26, 2012

Social scientist Dan Ariely, the author of three New York Times bestselling books, will be the keynote speaker for the University of North Carolina at Chapel Hill's 2013 Doctoral Hooding Ceremony.

The event is scheduled for 10 a.m. May 11 at the Dean E. Smith Center, 300 Bowles Drive.

Ariely received his master’s degree and doctorate in cognitive psychology from UNC-Chapel Hill. He went on to receive a second doctorate in business administration from Duke University. Ariely is currently the James B. Duke Professor of Psychology and Behavioral Economics at Duke, where his academic affiliations span business, cognitive neuroscience, economics and medicine.

He is renowned for research that explains psychological processes determining day-to-day human decisions and for his effectiveness in communicating the possible implications of this human behavior. He is the author of a widely read Wall Street Journal column, called “Ask Ariely,” and is the author of three books: “Predictably Irrational: The Hidden Forces That Shape Our Decisions,” “The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home” and his most recent work, titled “The Honest Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves.”

Additionally, Ariely is the founding member of the Center for Advanced Hindsight, based at Duke, where research topics are as diverse as wealth distribution, dating behavior, health care and consumer decisions.

Before joining the Duke faculty, Ariely held academic appointments at the Massachusetts Institute of Technology (1998-2008), the University of California at Berkeley (2001-02) and the Institute for Advanced Study at Princeton (2005-07).

“Our day-to-day lives are filled with decisions, which is just one reason why Dan Ariely’s in-depth analysis of the ‘how’ and ‘why’ behind our decisions has resonated so strongly with millions of people,” said Steve Matson, dean of The Graduate School. “He engages with the most serious of ideas, and through humor and the power of his own convictions, he compels others to engage with these ideas. We are honored to welcome Dr. Ariely back to Carolina and look forward to his message to our University’s doctoral graduates.”

During the Doctoral Hooding Ceremony, each participating doctoral graduate will be called to the stage to have the hood of the commencement regalia conferred by his or her adviser or dissertation committee chair. Family and friends are invited to the ceremony, as well as the public.